Conventions:

• The trailer opens with the film producer/distribution studio title 'LIONSGATE"
• Voiceover which tells the story over clips that feature in the film.
• Key words/quotes that have been slotted in to highlight its importance. "It's the things we love most... that destroy us"
• Loud, energetic soundtrack which may highlight hope for the storyline of the film and highlight the genre of the film. (Fantasy, Adventure, Thriller)
• Key scenes in the film e.g. when Peeta is shown to be alive
• Dramatic camera angles of the majority of the action that occurs throughout the trailer
• Main Character, Katniss (Jennifer Lawrence) is shown constantly showing the characters importance.
• Big title of the film bursts on to the screen at the end of the trailer.

Target Audience:

The target audience for this film were teens aged 15 up to young adults age who enjoy seeing a lot of action and thrill occur within a film. it is also for Hunger Games fans who have seen the previous films that are a part of the franchise so they want to continue keeping up with it all till the franchise eventually ends.

How has the distributor targeted the audience?:

The distributor has targeted this audience by posting trailers and posters all over social media via facebook, twitter, etc. as young people tend to use social media a lot within this society. As well as this, it is also shown on teens tv channels during the breaks of the show.

Personal Response:

My view of this trailer is that it does its job in trying to attract people to come and watch the film as it seems to be filled with a lot of action and leaves you with may unanswered questions that can only be answered by watching the film.