Conventions:

• Short one liners at the start of the trailer "You have no authority. None!"
• Film distributor appears on the trailer 'Metro Goldwyn Mayer (MGM)& Colombia Pictures
• Instant action at the start with explosions and use of guns in the Mexico scene
• Fast visual images between scenes of violence and car chases.
• Dramatic camera angles from the plane, helicopter and scenes in the car.
• On going voiceovers throughout different clips of the trailer.
• Intense, dramatic soundtrack to show a tense atmosphere within the trailer/film.
• The title of the film '007 Spectre' appears at the end of the trailer alongside the James Bond theme tune.

Target Audience:

The target audience for this film were mainly adults seeing as James Bond has been around for many years and keeps being remade after periods of time but also due to the film being action packed and intense. Also it is possibly more aimed at males as there is a lot of violence, car chases and use of guns within the film. Another audience this may be aimed at are Brits as the film and most characters (including Bond) are British so this is more down to a cultural thing.

How has the distributor targeted the audience?:

The distributor has targeted this audience by making the film a British film and presented on posters, clips, bus stop posters, buses and much more throughout the UK (mainly London as it is much busier) so the target audience wouldn't be able to miss seeing it wherever they go. Also film trailers have appeared on tv during breaks. 

Personal Response:

My view on this trailer is that once again it was a successful trailer as it was quite longer than most trailers which gave a wider range of things to look forward to throughout the film and also to keep the audience wanting more. Also the fact that it flooded with action is what helped to attract a lot of viewers as these are the things society likes in a film.

Further Research:

Examples:

• 1500 extras for 'Day of the Dead' festival
• 6 months spent on costume
• 8 bespoke Aston Martin cars
• Biggest explosion ever on film and done in one shot (Morocco) (Guinness book of records)
• "Visceral excitement can only get from real"- Sam Mendes (Director)

Social Networking sites:

http://www.sonypictures.com/movies/spectre/

• Facebook
• Youtube
• Twitter
• Google +

Teaser Elements:

• Revelation of the past 4 James Bond films
• 'Coming Soon'- teaser poster showing viewers that the film is still in the process of being made but is used to cause an excitement and leave the viewers eager for the release date 

Budget: $245 million

Box Office: $880.7 million