Conventions of Sixteen (Brown, 2013):

• Starts off with a crucial clip that occurs in the film where Josh stabs the old man.
• Sinister soundtrack in the background of the trailer which creates suspense.
• Quotes/Reviews from the BFI Film Festival and Cine-Vue on how they feel the film was.
• Key words from main characters "Have you ever held a gun in a mans face, huh"
• A pop up of film award nominees from the BFI Festival.
• The genre is made clear with the threats, violence and action that occurs within the trailer
• The film title 'SIXTEEN' pops up at the end of the trailer

Target Audience:

The target audience of this film are teens that have been involved in street crime/violence and they have been targeted to send a message to them to help them in heir situations and show them the consequences of the things that could happen with themselves. Also it is to give them a message which would in the end put them off doing these type of things.

How has the distributor targeted this audience?:

The distributor has targeted this audience by the use of the young characters which in a way involves the audience as it gives them an insight to the life of the characters with the similar age group. Another way this is done by age is by the title of the film, which is literally shouting out to 16 year olds that this film is aimed at them to be viewed.