Film Poster Analysis

'Rogue 1: A Star Wars Story' (Edwards, 2016)

• The female character is the largest of the characters on the poster and this highlights that she is the main protagonist of the film. 
• The divide between the troopers and the rebellion shows the two different sides and suggests that the two will be against each other in the film.
• The title of the film uses the synergistic star wars font and is in a dark colour on top of a light background so that it stands out to the audience.
• The date is shown at the bottom, highlighting the release date of the film (December 16th)

A3 Film Opening Analysis - Gone Girl

9 Frames - Gone Girl (Fincher, 2014)

A3 Film Opening Analysis - Deadpool

Opening Analysis:

• Consists of non-moving images but is a pan around the scene of a car crash.
• The opening scene shows the genre clearly as an action, thriller and comedy with the explosions, childish drawings, and the violence.
• Sticks to the credits count of 15 credits in the opening.
• The soundtrack played throughout the opening contrasts the actual genre to the film but this gives it that comedic attribute.
• Also the song is called 'Angel of the Morning' but the opening is showing Deadpool killing around 4 people which also contrasts as its more of a devilish thing to do. 

Presentation of film opening analysis

9 Frames - Deadpool (Miller, 2016)

http://www.artofthetitle.com/title/deadpool/

'Rogue 1: A Star Wars Story' (Edwards, 2016)

Lucas film announced that they are teaming up with Duracell, General Mills, Gillette, Nissan and Verizon for an extensive global promotional campaign in support of the film.

Rogue 1: A Star Wars Story Official Trailer

'DANK' - One Minute Film

Pre-Production:

• Me, Chris, Luke and Skylar thought of a genre we were going to choose to base the short film on and in the end we decided on a thriller. 
• We then thought of a concept to go through for when we were filming which was a drug deal between school students.
• Roles were then allocated to each person: Me- Drug dealer, Chris- Cameraman/Student, Luke- Witness and Skylar- Cameraman/Drug buyer.
• Skylar wrote out the script so we add dialogue to our film whilst I drew out the storyboard for character placement.
• Chris and Luke made the props (money, drugs and knife). For the knife we used scissors, the drugs we used a plastic toy and the money we rolled up pieces of green paper with a rubber band.
• The location of the film was then located within the St Marks grounds and we used the strip next to the 6th form block and the boys toilets in the music block.
• Then we chose a film and production name and had to pitch our film to an investor to get the go through to begin producing.

Production:

• During the production process, we set out with the camera, tri pod, and props to go out and start filming.
• We used various different camera angles for the film such as standstill on the tripod, 1st person angles, hand held use to enhance verisimilitude and distant shots.
• All lighting in the short film was natural lighting as we didn't have better equipment to use lighting for effect. Although, in the toilet scene, we used the light switch to create a darker atmosphere.
• All scenes were filmed in order of placement as the locations were filmed in order of where they took place.

Post-production: 

• During the post-production process, we used Final Cut Pro to put our film together and make the finishing touches.
• As our filming exceeded the limit, we had to cut some of the scenes to make it shorter but only resulting in it being 1 min 28secs.
•  Also we added a soundtrack to the film to it in with the atmosphere of the short film, intensifying the feel of each scene.
• Finally, we added a mini credit scene to highlight the name of the film to the audience.

WWW:

• The music fitted in well with most scenes
• First person use of the camera was very effective in creating verisimilitude
• Powerful use of the soundtrack
• Variety of camera angles/shots worked well

EBI:

• As we didn't have much time, we couldn't get rid of the muffled effect due to the wind so we couldn't hear everything properly.
• If we managed to add a full credit scene at the end of the film.
• The camera remained focused throughout the film as not everything was clear to see/blurry.

Final Reflection:

• Overall, for a first attempt at making a film I think it went really well. So far it isn't as challenging as I first assumed. Everything was done in a very serious manner considering topic we chose and we hardly came across any flaws that couldn't be solved easily.

Conventions:

• Short one liners at the start of the trailer "You have no authority. None!"
• Film distributor appears on the trailer 'Metro Goldwyn Mayer (MGM)& Colombia Pictures
• Instant action at the start with explosions and use of guns in the Mexico scene
• Fast visual images between scenes of violence and car chases.
• Dramatic camera angles from the plane, helicopter and scenes in the car.
• On going voiceovers throughout different clips of the trailer.
• Intense, dramatic soundtrack to show a tense atmosphere within the trailer/film.
• The title of the film '007 Spectre' appears at the end of the trailer alongside the James Bond theme tune.

Target Audience:

The target audience for this film were mainly adults seeing as James Bond has been around for many years and keeps being remade after periods of time but also due to the film being action packed and intense. Also it is possibly more aimed at males as there is a lot of violence, car chases and use of guns within the film. Another audience this may be aimed at are Brits as the film and most characters (including Bond) are British so this is more down to a cultural thing.

How has the distributor targeted the audience?:

The distributor has targeted this audience by making the film a British film and presented on posters, clips, bus stop posters, buses and much more throughout the UK (mainly London as it is much busier) so the target audience wouldn't be able to miss seeing it wherever they go. Also film trailers have appeared on tv during breaks. 

Personal Response:

My view on this trailer is that once again it was a successful trailer as it was quite longer than most trailers which gave a wider range of things to look forward to throughout the film and also to keep the audience wanting more. Also the fact that it flooded with action is what helped to attract a lot of viewers as these are the things society likes in a film.

Further Research:

Examples:

• 1500 extras for 'Day of the Dead' festival
• 6 months spent on costume
• 8 bespoke Aston Martin cars
• Biggest explosion ever on film and done in one shot (Morocco) (Guinness book of records)
• "Visceral excitement can only get from real"- Sam Mendes (Director)

Social Networking sites:

http://www.sonypictures.com/movies/spectre/

• Facebook
• Youtube
• Twitter
• Google +

Teaser Elements:

• Revelation of the past 4 James Bond films
• 'Coming Soon'- teaser poster showing viewers that the film is still in the process of being made but is used to cause an excitement and leave the viewers eager for the release date 

Budget: $245 million

Box Office: $880.7 million                                                                      

'Spectre' Trailer (Mendes, 2015)

Conventions:

• The trailer opens with the film producer/distribution studio title 'LIONSGATE"
• Voiceover which tells the story over clips that feature in the film.
• Key words/quotes that have been slotted in to highlight its importance. "It's the things we love most... that destroy us"
• Loud, energetic soundtrack which may highlight hope for the storyline of the film and highlight the genre of the film. (Fantasy, Adventure, Thriller)
• Key scenes in the film e.g. when Peeta is shown to be alive
• Dramatic camera angles of the majority of the action that occurs throughout the trailer
• Main Character, Katniss (Jennifer Lawrence) is shown constantly showing the characters importance.
• Big title of the film bursts on to the screen at the end of the trailer.

Target Audience:

The target audience for this film were teens aged 15 up to young adults age who enjoy seeing a lot of action and thrill occur within a film. it is also for Hunger Games fans who have seen the previous films that are a part of the franchise so they want to continue keeping up with it all till the franchise eventually ends.

How has the distributor targeted the audience?:

The distributor has targeted this audience by posting trailers and posters all over social media via facebook, twitter, etc. as young people tend to use social media a lot within this society. As well as this, it is also shown on teens tv channels during the breaks of the show.

Personal Response:

My view of this trailer is that it does its job in trying to attract people to come and watch the film as it seems to be filled with a lot of action and leaves you with may unanswered questions that can only be answered by watching the film.

'The Hunger Games: Mockingjay Part 1' Trailer (Lawrence, 2014)

Conventions of Sixteen (Brown, 2013):

• Starts off with a crucial clip that occurs in the film where Josh stabs the old man.
• Sinister soundtrack in the background of the trailer which creates suspense.
• Quotes/Reviews from the BFI Film Festival and Cine-Vue on how they feel the film was.
• Key words from main characters "Have you ever held a gun in a mans face, huh"
• A pop up of film award nominees from the BFI Festival.
• The genre is made clear with the threats, violence and action that occurs within the trailer
• The film title 'SIXTEEN' pops up at the end of the trailer

Target Audience:

The target audience of this film are teens that have been involved in street crime/violence and they have been targeted to send a message to them to help them in heir situations and show them the consequences of the things that could happen with themselves. Also it is to give them a message which would in the end put them off doing these type of things.

How has the distributor targeted this audience?:

The distributor has targeted this audience by the use of the young characters which in a way involves the audience as it gives them an insight to the life of the characters with the similar age group. Another way this is done by age is by the title of the film, which is literally shouting out to 16 year olds that this film is aimed at them to be viewed.

'Sixteen' Trailer (Brown, 2013)

Directors Interview - Rob Brown

Behind the Scenes

Case Study: 'Sixteen' (Brown, 2013)

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