High Street Retailers

High street retailers don't really have more up to date newly released album adverts in magazines as nowadays, artists use online platforms and streaming sites to promote their new albums to a wider audience. Also, as it is the younger audience in society that uses social media the most, these artists find it even easier to gain their target/intended audience. as result, here are a few previous album adverts:

Target Audience:

Many artists use various methods in order to gain their intended target audience. This can be done through the artist using an image of themselves, colours, fonts, social media platforms and much more. For example, artists with a predominantly teenage male target audience (Stormzy) may use darker colours to highlight the genre of grime or rap whereas if it was a female target audience (Ariana Grande) brighter colours are more likely to be used such as pink to highlight a pop genre.