High Street Retailers

High street retailers don't really have more up to date newly released album adverts in magazines as nowadays, artists use online platforms and streaming sites to promote their new albums to a wider audience. Also, as it is the younger audience in society that uses social media the most, these artists find it even easier to gain their target/intended audience. as result, here are a few previous album adverts:

Target Audience:

Many artists use various methods in order to gain their intended target audience. This can be done through the artist using an image of themselves, colours, fonts, social media platforms and much more. For example, artists with a predominantly teenage male target audience (Stormzy) may use darker colours to highlight the genre of grime or rap whereas if it was a female target audience (Ariana Grande) brighter colours are more likely to be used such as pink to highlight a pop genre.

Magazine Adverts

Lana Del Rey - Born to Die

Magazine Advert

Jimi Hendrix - Valley of Neptune

Detailed Analysis

Kanye West - GRADUATION

Nets

Digipak nets are the outline of the digipak itself and can range from 4 to 6 sides. These nets usually include 2 sides for images and any other sides for internal images, booklets, song lyrics, tour dates and much more. These nets are used to experiment different themes for the digipak in order for it to stand out to the audience and get people to buy it.

The front of the digipak usually includes an image of the artist, followed by the name of the artist and the title of the album making it easy to stand out to the audience whos album it is. It may also show release dates of singles or the actual album itself.

Retailers: High Street and Online

High street retailers, such as HMV (the most well known retailer for these) sell digipaks of a wide range with many different genres of music. Across the whole of HMV, there are many digipaks to choose from placed in areas underneath the heading 'Music', 'Chart', 'New Releases' the genre of the music or under a certain artists name e.g. Michael Jackson. However society is now moving towards Vinyls again which is old-fashioned but is now seen as the new, cool thing to have.

Online retailers, such as amazon sell the same digipaks that high street retailers do but some at a cheaper price, plus you wont have to leave your house to get them. However due to todays society, online streaming is used by the vast majority e.g. Spotify, soundcloud etc. Therefore, not many people are out there buying these CD's anymore as they van get them for free from these streaming sites.

Research: DIGIPAKS

1. Elements of real digipaks:

Sinéad O'Connor - "I do not want what I haven't got"

• Front cover: Photograph of the artist, the artists name and the name of the album. 
• Back cover: Track-list of the album, the record labels 'Chrysalis Records' and 'Ensign Records', a barcode and all the institutional info. 
• Spine: Name of the artist, album name and record label.
• There is an 8 frame booklet inside the album with lyrics from the songs on the track-list. alongside a thank you message and an image with a quote.

James Morrison - "The Awakening"

• Front cover: Photograph of the artist, the artists name and the name of the album.
• Back cover: Track-list of the album, the record label 'Universal Island Records', a barcode and all the institutional info.
• Spine: Name of the artist, album name and record label.
• There is a 14 frame booklet inside the album with images of the artist and lyrics from the songs on the track-list.